You can't unless the other plans have already been subscribed to and upgraded. You could set the lifetime as a child plan of 1 year, but then it'd require a 1 year subscription to have a lifetime subscription. All 3 plans should be Exclusive with all 3 being Upgrade capable.
Another approach is to use the following structure.
Parent: Plan 1 (non-exclusive or exclusive, free, lifetime)
Child: Plan 1a (exclusive, $xyz, month, upgrade)
Child: Plan 1b (exclusive, $xyz, year, upgrade)
Child: Plan 1c (exclusive, $xyz, lifetime, upgrade)
This should cause the only upgrade to more expensive plans feature to take affect (does not function for parent plans).