McAfee SECURE Service Benefits

The McAfee SECURE service will produce the following benefits for your online business:

• Build Consumer Trust
  According to a study from PayPal, 21% of shoppers have abandoned a cart due to concerns about the security of the website. The McAfee SECURE trustmark reassures those skittish shoppers and helps them get to "yes"!


• Increase Sales Conversions
  Improved trust leads to more sales. In fact, we've conducted hundreds of A/B tests involving millions of visits and on average, shoppers are 12% more likely to become buyers when shown the trustmark. That means more sales and lower customer acquisition costs.


• Differentiate Yourself from Competitors
  McAfee SECURE for Websites Service allows you to compete on something beside price. Use your impressive security to show that you are not just the affordable alternative, you're the secure choice. According to research firm Harris Interactive, 63% of shoppers won't purchase from a site that doesn't show a trustmark, even with the prospect of getting a good deal.


• Improve Your Security
  McAfee SECURE for Websites Service helps you avoid damaging security breaches and reduce operational anxiety by making sure your web infrastructure is as vulnerability free as it can be. According to Forrester Research, the cost of a major security breach can exceed $300 per compromised record when you tally the impact on brand image and the loss in customer confidence, along with the actual dollar amounts due in legal fees, call centers, and lost employee productivity.


• Concentrate on Sales and Marketing
  A 2009 survey found that security concerns caused retailers to miss out on $21 billion in online sales. With McAfee SECURE Service, you're free to concentrate on the business of growing your business.