The second screenshot is a live premium member and all is good.
What used to show for lapsed members is that they could 're-subscribe', which is now not there. When lapsed, they became unassigned, that is they did not drop down to free on CBSubs
What I am guessing is that when I imported all of these unallocated people (who are Registered on Joomla) something happened.
OK, bottom line - where we have a lapsed member, unable to re-subscribe, how do I get them restarted without creating a new membership, email chain etc?